Built to Sustain: The Effect of Entrepreneurial Decision-Making Logic on New Venture Sustainability

How entrepreneurs make entrepreneurial decisions to improve performance is a popular concern in both theoretical and practical circles. Existing studies mostly analyze the effect of decision-making logic on survival growth new ventures from perspective financial performance, but few focus venture sustainability. Based datasets first two survey rounds CPSED (Chinese Panel Study Entrepreneurial Dynamics), this paper selects group 259 as sample uses logistic regression analysis research method. The purpose study examine effects There are main logics, namely effectuation causation. discusses causation terms four dimensions, goal orientation, expected returns, competitive analysis, avoiding contingencies. It examines dimensions means affordable loss, partnerships, leveraging empirical results show that orientation plays negative role promoting sustainability, while contingencies has positive influence it. Partnerships conducive have effect.